Guichu (鬼畜): Bilibili's Remix Art Form 鬼畜

鬼畜 (guǐ chù, "gwei-choo") is Bilibili's homegrown remix genre: videos that chop a piece of source material into tiny fragments, then rebuild it into something musical, hypnotic or absurd. A politician's stutter becomes a drum line. A commercial's slogan loops into a chorus. A 1980s TV scene gets re-edited until two characters appear to sing a duet. The name — literally "demon beast" — is borrowed from Japanese internet culture, where a similar remix tradition (音MAD, "otomad") grew up on Nico Nico Douga; Bilibili's community adapted the style and made it a signature of the platform.

What a guichu video actually does

Three techniques define the genre:

• Repetition as rhythm. A short clip — a word, a gesture, a sound — repeats in sync with a beat, turning the source into an instrument.
• Recontextualization. Fragments from one source are re-cut to say or do something the original never did, usually with affectionate comic effect.
• Escalation. The remix builds: each loop adds layers — pitch shifts, visual gags, crossovers with other material — until the payoff lands.

It reads as chaos the first time and as craft the second time. Good guichu is meticulous: beat-matched, frame-accurate, and often layered with musical structure you only notice on rewatch.

Where you'll see it

Guichu lives in the Music & Remix zone and dominates Bilibili's most-watched "remix festival" moments. It is one answer to "what does Bilibili feel like that YouTube doesn't?" — closest Western cousins are YouTube Poop and high-effort MAD edits, but the beat-driven, loop-first style here is its own tradition. Two verified examples from our directory: 红豆稀饭中, whose remixes reframe characters with surprisingly warm monologues, and 哦呼w, who composes guichu with traditional movable-type printing — heritage craft used to build memes.

Guichu vs. erchuang

Guichu is a specialized branch of erchuang (fan creation): both transform existing material, but erchuang is the umbrella (AMVs, fan art, covers, parodies), while guichu specifically means this beat-synced, repetition-driven remix style. You'll also meet the word geng (梗) — the inside jokes guichu loves to escalate.

A first-time viewer's note

Guichu assumes you know the source material — that's where the laugh comes from — so it rewards you after you've watched some of the platform, not before. Start with geng and a few of the memes, then treat guichu as the graduation party. And don't worry about the menacing name: the genre's energy is affectionate parody, not mockery — it's how this community shows a piece of media has truly been adopted.

See it in context

• Music & Remix creators — the shelf where guichu lives
• 红豆稀饭中's profile — character-driven remixes
• 哦呼w's profile — movable-type printing meets meme culture